Working closely with the game developers, we developed a matrix of game data to interrogate YouTubes public API in order to offer custom DiRT3 gameplay searches, thus crating DiRT3 TV.

Players of DiRT3 can choose to record their gameplay using in-game video recording options. The resulting video can then be saved direct to YouTube using the players YouTube account log-in details. This action saves the video with a unique and hidden developer key, into the YouTube system and available to view via the account holders YouTube profile.

The video is also tagged with the location, vehicle type and other game info, allowing us to re-categorise and sort video saves into the official DiRT3 TV channel.

On the front-end PHP is used to interrogate the API and offer viewers the chance to sort and search YouTube videos using the the same in-game options available to DiRT3 players, such as Discipline, Location and Track data.

DiRT3 TV transforms the console game into a true multi-platform entertainment experience.

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