Created to demonstrate the power and possibilities of personalised realtime video content, the RTC News was developed by Bloc for Real Time Content.
During a single shoot we recorded all the video required to create fully personalised video news bulletins in a service that delivers highly targeted video to each and every viewer.
The viewer can choose from a number of options throughout the video presentation, adding their name and area of business interest for example, in order to receive the most tailored video response from the news reader.
IP tracking is used to target the viewers geo-location and a weather API is queried to present current weather graphics and in-video response to the viewer, further enhancing the personalised realtime experience.
