Developed for the British Heart Foundation, working with our friends at GREY London, we created Yoobot – a free online virtual world and avatar based game that aims to help children think more about the food they are eating and take more responsibility for their own health. After 1.2 MILLION people registered Yoobots we’ve been busy working on version 2 – “Yoobot vs Yoonot”! The feature packed second edition is crammed with new content, games, creative tools and oodles of your favourite Yoobot mischief.

Yoobot uses complex Flash algorithms to help create a “mini-you”, a realistic virtual version of yourself, who you can dress, feed, entertain and exercise.

Once created, your Yoobot choice of food and lifestyle have real world effects and the speeding life cycle helps to show you how your choice effect your weight, your health and ultimately your life expectancy.

As part of the transmedia format, Nickelodeon was chosen as the TV parter and we created a competition on the website to star in "Day of The Yoobots". Over 750,000 people submitted an application.

Packed full of real world facts, foods, information and accurate medical outcomes, thanks to a team of specialists (doctors, nutritionists, physical education consultants and pediatricians), as well as tons of games to play, Yoobot has far exceeded expectation and with over 2 million users – and still growing!

Betty McBride, director of Policy and Communications at the BHF said: “It’s fantastic to see so many kids having fun while getting life-saving information about heart health at the same time.”

Yoobot’s also picked up a good few awards along the way, including the Best Digitally Led Marketing Campaign at the Marketing Society Awards, as well as NMA Campaign of the Month and a Cannes Cyber Lions nomination, to name a few.

More than 50% of the UK’s 11-13 year olds now have a Yoobot.